Williams named Director of Strategic Marketing & Communications

Linay Williams, (daughter of DHS graduates Vance Runnels and LeeAnn McReynolds), a Texas Tech alumna and seasoned agricultural marketer, has been named Director of Strategic Marketing & Communications for the university’s Davis College of Agricultural Sciences & Natural Resources. She will officially step into her new role on July 5.

Linay Runnels Williams

While Williams has many objectives for the college’s marketing and communications efforts, her primary goal is to tell the world about the innovation and limitless potential that Davis College provides both its students and the future of agriculture.
Prior to her new role at Texas Tech, Williams owned Black Creek Innovations which specialized in marketing for agricultural organizations such as Purina Animal Nutrition, Cosequin Equine and Nutrition Plus. She worked with a wide range of clients within various agricultural industries including livestock production, wildlife conservation, and equine health. 
With these different clients, she provided a wide range of services, including digital marketing and advertising, along with event marketing, graphic design and brand management. Williams also served for a brief period as a Field Representative for the Texas Department of Agriculture.
The Hondo, Texas, native also launched a business development organization for rural business women known as ‘Unbridled,’ and is President of the PanTex Buyers Group, a non-profit dedicated to supporting stock show youth of the Texas Panhandle and South Plains. Williams now lives in Quitaque, Texas, with her husband and two young sons where they raise Angus cattle.
During her time as an undergraduate at Texas Tech, Williams participated on the horse judging, meat judging and livestock Judging teams, all while pursuing her degree in agricultural communications. A 2016 graduate, she continues to lean heavily on her collegiate experiences. These, combined with her collective career experience, will serve Williams well as she works to elevate the representation of Davis College and all its departments and programs.